WHY THE MUSIC INDUSTRY IS DOMINATED BY THE YORUBAS!
From Olamide to Wizkid to Davido to Tiwa Savage, It is no longer news that the biggest names in the music industry in Nigeria are mostly Yorubas (80%). By the reason of their earlier education and exposure, the Yorubas have set structures and institutions in place to ensure that they are at the top of the game. They own the biggest Record Labels, promotion companies and have the most known artist Managers. No wonder Artists from the South South and South East run to Lagos 'in search of greener pastures' Jamzview Promotions did an X-ray on why this is so and the X-ray produced a very simple and straightforward result. Yes, Lagos was the place where Nigeria music rose to fame but the reason why the Yorubas have remained the best in the business is because they help each other to the top. 90% of them were brought into the limelight by one record label or the other most times owned by their Yoruba brothers. Let's take Wizkid as a case study. Bank W( Yoruba) brought Wizki...